Museum Branding
Brief:
Create a new brand that is contemporary and appealing and communicates with a wider audience. What makes the selected museum unique? How can you capture this in a logo and associated branding scheme?
Museums:
- Kirkaldy testing museum: http://www.testingworks.org.uk/
- National Gas Museum: https://www.nationalgasmuseum.org.uk/
- Museum of Crime: https://www.crimemuseum.org/
- National Museum of Computing: http://www.tnmoc.org/
- Museum of Classic Sci-Fi: http://www.museumofclassicsci-fi.com/
- The Camera Museum: https://www.cameramuseum.uk/
- The Hovercraft Museum: https://hovercraft-museum.org/
- Kirkaldy testing museum: http://www.testingworks.org.uk/
- National Gas Museum: https://www.nationalgasmuseum.org.uk/
- Museum of Crime: https://www.crimemuseum.org/
- National Museum of Computing: http://www.tnmoc.org/
- Museum of Classic Sci-Fi: http://www.museumofclassicsci-fi.com/
- The Camera Museum: https://www.cameramuseum.uk/
- The Hovercraft Museum: https://hovercraft-museum.org/
Identity needs to be demonstrated across a selected range of media. Things to consider:
- Not just putting the same logo design on different items
- a website landing/homepage & events/ticket booking page
- promotional material
- proposals for signage and wayfinding
- advertising and event information design
- stationary
- location-specific graphics
- posters for specific exhibitions
Research is KEY for this project. You need to know everything about your chosen museum, its subject matter, its aspirations and its audience.
Requirements:
- Research into the chosen museum and branding
- development work recording the evolution of your branding scheme
- brand guidelines
- digital representation of your scheme
- Not just putting the same logo design on different items
- a website landing/homepage & events/ticket booking page
- promotional material
- proposals for signage and wayfinding
- advertising and event information design
- stationary
- location-specific graphics
- posters for specific exhibitions
Research is KEY for this project. You need to know everything about your chosen museum, its subject matter, its aspirations and its audience.
Requirements:
- Research into the chosen museum and branding
- development work recording the evolution of your branding scheme
- brand guidelines
- digital representation of your scheme
Research:
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Logo designs
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The Museum of Classic Sci-fi
Logo development
I originally wanted to make a modern logo for my museum logo to fit with other museums. I then switched my plan around after looking at other sci-fi-themed things. I ended up going for a slightly Y2K theme instead.
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Poster advertisement
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Web design
Logo re-design
I realised after making the posters and other designs that I wanted to change the logo to make it more modern and to make it fit the museum better as a business, as well as take it a different direction than the original designs.
Re design logo on the posters:
Other advertisement
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After feedback:
I plan to redo my logo design, which means the posters and all other advertisement designs will change. I also plan to change the brochure, as it doesn't match the rest of the brand design.
Logo re-development
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Previous logo design ---> |
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Development:
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New and Final logo design ---> |
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Icon ---> |
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The redesigns:
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Resubmission:
What can I do better?
After reviewing my work I have some changes I would like to make.
My plan:
- Create different poster design
- More advertising such as; Social media post, webpage, posters, mock ups.
- Social media on multiple platforms
- Add more webpage designs
- Merch advertising?
What can I do better?
After reviewing my work I have some changes I would like to make.
My plan:
- Create different poster design
- More advertising such as; Social media post, webpage, posters, mock ups.
- Social media on multiple platforms
- Add more webpage designs
- Merch advertising?
Poster design with social media
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