Dalhousie Castle Identity
Live Brief - Branding
Client: Tom
Concepts are needed for December 16th (Assessed)
Presentation in February
11th December feedback
Dalhousie Castle Hotel and Spa
Add luxury to the history
Look at the demographic - what are they invested in other than the hotel?
How much do they charge/spend?
Look into the history
Lots of research
Significance to previous logos: why did they do this?
13th Century needs a 21st-century look involving their history
Deliverables:
- Strategy
- Identity
- Signage and way-finding
- Design for print
- Digital film and social
- Promotion
- Packaging and merchandise
NOT JUST A LOGO AS A STAMP
Client: Tom
Concepts are needed for December 16th (Assessed)
Presentation in February
11th December feedback
Dalhousie Castle Hotel and Spa
Add luxury to the history
Look at the demographic - what are they invested in other than the hotel?
How much do they charge/spend?
Look into the history
Lots of research
Significance to previous logos: why did they do this?
13th Century needs a 21st-century look involving their history
Deliverables:
- Strategy
- Identity
- Signage and way-finding
- Design for print
- Digital film and social
- Promotion
- Packaging and merchandise
NOT JUST A LOGO AS A STAMP
Research:
Hotels
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Brands
Burberry
Louis Vuitton
Dior
Prada
Pentagram
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Pinterest
Dalhousie research
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History:
Dalhousie originally erected in the 13th Century. The original foundations have weathered, but it took shape around 1450. Guests used to enter through a drawbridge that was over a dry moat; you can still see the holes from the drawbridge mechanisms to this day. Interior: There is a mural staircase and a spiral staircase which leads from what was he first floor of the keep to the top of the 'bottle dungeon'. This used to be a windowless cell where prisoners were lowered by rope. |
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Current design
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The design was inspired by the castle's interior, drawing inspiration from the crest, fittings, and even historic furniture to create a logo that is both elegant and historic.
Capturing a sense of place and history was essential in crafting the new identity for Dalhousie Castle. The brand emphasises the castle’s timeless tradition of warm hospitality, aiming to provide customers with an authentic castle experience. Inspiration for the logotype and supporting monogram was drawn from architectural details within the castle, along with nods to the original Ramsay family crest. These elements were crafted to reflect the castle's history, while still appealing to a modern audience. |
Logo development
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Figuring out the path I want to go down with the logo design.
After this, i decided i wanted to link more to the castle itself, and started looking at its interior. |
Dalhousie interiors
I was intrigued by the interior designs of the castle itself, especially the carpet fittings. The specific red carpet reminded me of the curves in calligraphy typefaces.
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Developing
