Research

Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
• You must use all of the copy
• You must use the logo
• You must use at least three of the images
• You can create more than one ‘final’ poster
• You must use Illustrator to compose your final poster/s, though you can use Photoshop to colourise or overlay the images.
• You can introduce colour and/or texture in the type, images, background, etc.
• You can manipulate the type (e.g. tracking, leading, outlines, inlines, etc.)

The final poster/s isn’t the important thing, the exploration and use of the principles of layout are!
• Present your work on dedicated page on your website or blog.
• Deadline: 13:00 on Thursday 10th October
Social Media:
Pinterest poster designs
Library research
All of these books can also be used for the 'Type and typography' module.

Group Research 

As a group, we created a physical collage of all our research and images of posters we found visually interesting. We found a wall in the studio and decorated it with these images so we could see other peoples perspective of the project. 

Outward Bound Adventures trust

'Our mission is to inspire young people to realise their potential through learning and adventure in the outdoors.'

Outward Bound Instagram page:

Outward Bound Website:

Lake District trip

Starter plans / ideas:

I first sketched out some thumbnails for my poster design, experimenting with different layouts.

Adobe editing (photoshop and illustrator)

Poster idea one:
For this first poster, I edited my photography, as shown below. Then, I started layering text, moving it around, and manipulating it in various ways. 
It feels very crowded with information, however I do like the image background does work quite well. 
Poster idea two:
I wanted to go a more traditional and standard route for this poster. I used the edited image from the previous poster and layered everything differently.  
This one is quite boxy/blocky, and doesn't have a lot of flow.
Poster idea three:
I chose to take inspiration from a poster I saw on my Pinterest research board. I kept a blocky-like layout whilst still making it flow nicely. 
Poster idea four:
I made sure that this poster had a lot more flow, and I was inspired by the drip effect I saw on Pinterest posters. 
To improve this one, I would add more depth with lines or guides. 
This is my least favourite poster design
Poster idea five:
This is the before and after of a crit session. I added the link and changed the body text to make it more legible, as well as experimenting with the scale of the body text and the logo. 

Final Posters

Top three designs

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