D&AD PROJECTI decided to choose ON Running for my design project.
ON Running wants an integrated campaign that showcases its apparel technology in a way that resonates with Gen Z. The campaign should combine its core message of 'Feel nothing. 'To feel everything.' with this audience's dynamic and energetic lifestyle. An integrated campaign is a marketing strategy that uses multiple channels to promote a consistent message to a specific audience. |
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The brief
Research/starter plans and ideas
Brand research
Previous advertisement
Zendaya as a brand ambassador
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Famous athletes using the brand to win certain competitions
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Connecting with the new generation
Successful campaigns towards Gen Z
Figjam board
Development
For this project, I have decided to create some posters to promote my integrated campaign.
The brief asked for a campaign that could attract Gen Z towards the company.
The campaign is called 'Be Unstoppable.'
It encourages Gen Z to 'break limits' with their new sustainable shoe.
The Figjam board above has all the information
The brief asked for a campaign that could attract Gen Z towards the company.
The campaign is called 'Be Unstoppable.'
It encourages Gen Z to 'break limits' with their new sustainable shoe.
The Figjam board above has all the information
A few ideas
Designs
Video advertisement
Resubmission:
What can i do better?
After reviewing my work on this project there is a lot I want to change.
My plan:
- Create colour palettes
- Redo the app designs as well as the watch face
- Create social media posts on multiple platforms
- Poster advertisment
What can i do better?
After reviewing my work on this project there is a lot I want to change.
My plan:
- Create colour palettes
- Redo the app designs as well as the watch face
- Create social media posts on multiple platforms
- Poster advertisment
Colour palettes
Phone app design and watch face
Posters
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Mock ups
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Social media
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