wwb Anniversary Brief
Brief:
West Walls Brewing Co. is celebrating its first birthday with a special beer release and a
weekend-long celebration.
The main deliverable is the illustration artwork for the can and keg badge, designed to fit onto an existing can design template. Secondary deliverables include promotional posters, POS and complementary marketing assets.
Key deliverables:
- Birthday Beer Can (fitting existing template)
- Keg Badge
Secondary deliverables:
- Promotional Poster
- Special Edition 1st Birthday T-Shirts
- Complementary Marketing Assets:
Social media graphics (posts and stories)
Event schedule visuals
Digital signage for in-house screens
West Walls Brewing Co. is celebrating its first birthday with a special beer release and a
weekend-long celebration.
The main deliverable is the illustration artwork for the can and keg badge, designed to fit onto an existing can design template. Secondary deliverables include promotional posters, POS and complementary marketing assets.
Key deliverables:
- Birthday Beer Can (fitting existing template)
- Keg Badge
Secondary deliverables:
- Promotional Poster
- Special Edition 1st Birthday T-Shirts
- Complementary Marketing Assets:
Social media graphics (posts and stories)
Event schedule visuals
Digital signage for in-house screens
Research:
|
|
Themes:
Birthday or anniversary
- Confetti
- Balloons
- Presents
- Fireworks
- Party Poppers
Colours:
Bright and vibrant colours
- Red, yellow, and blue (Bright hues, associated with birthdays)
- Or birthstone colours (west walls founded in June - light purple)
Birthday or anniversary
- Confetti
- Balloons
- Presents
- Fireworks
- Party Poppers
Colours:
Bright and vibrant colours
- Red, yellow, and blue (Bright hues, associated with birthdays)
- Or birthstone colours (west walls founded in June - light purple)
Colour palettes
|
|
Starter designs:
I began exploring how to display the colours effectively. This was just experimentation.
I first had the idea to display the different flavour profiles that are in the different hops, so I created these little fruit designs. I ended up going with something simpler instead.
|
|
|
I couldn't create the right effect that I wanted got my design plan so I decided to take the time to create a new brush on Procreate.
|
|
Developing
I decided to go with the name 'Milestone' for the birthday beer and kept to the colour scheme of West Walls brand guidelines, as well as keeping in line with the colour associated with birthdays.
|
|
|
Mock ups
|
|
Merch (shirts)
Social media
|
|
Final portfolio board